Persuasion. It’s the essence of effective business communication.
Persuasive writing and speaking has always been what I do: from handling jury trials in criminal court as an Assistant District Attorney in Philadelphia, to presenting argument before appellate judges as a civil litigator, to my current roles as public speaking instructor and writing coach in the MBA program at the Wharton School of the University of Pennsylvania. In college I majored in Rhetoric and Communication, studying logic, reasoning, and argument.
As a writer, I’m a fanatic about using language precisely and concisely to communicate in a compelling way. I make sure that the audience doesn’t have to struggle-not even for a second-to understand.
As a speaker, I deliver highly interactive workshops and keynotes that are engaging, practical, and motivating.
“I recently attended a webinar by Susan on leveraging LinkedIn for business success. Within days of following her advice, I experienced a dramatic increase of views on my profile and blog.”
“Susan masterfully coached me through honing my application to the Sundance Screenwriters Lab. She worked quickly and efficiently – pulling out the best of what I had to say without losing any of my personality or the spirit of my work. At the end of the process, I was not only impressed with Susan, but I rekindled pride in both my story and my ability to tell it.”
“I’ve attended a few presentations before on professional branding, and Susan’s was the first where I left with a good grasp of what branding is and how it applies specifically to me.”
“I can attest that Susan is one of the most capable and talented professional writers around, with an extraordinarily deep understanding of persuasive writing and commitment to the profession. In addition to her ability to write concisely, she takes the time to get to know her client professionally and personally.”
“[Susan] is a spectacular speaker who skillfully intertwines valuable and translatable content in a high energy format. By personally involving all members of her audience, Susan was able to immediately and effectively demonstrate the significance of her recommendations for improving LinkedIn profiles.”
“Susan just completed one of the best presentations on how to make LinkedIn work for you that I’ve ever seen. The entire room was attentive, taking notes, and asking engaged questions. And the information she shared was of value from novices to people with a lot of LinkedIn experience.”
“[Susan] provided exactly what we needed–the writing conveyed the precise tone and approach we’d been looking for, and the work was perfect. I’d hire Susan again without hesitation.”
“I always struggle with writing bios, so I jumped at the chance to have Susan’s expertise and I’m thrilled with the result. She asks great questions and was able to articulate the ideas that I was struggling with. She was fun to work with and responsive and worked in a timely manner.”
“[Susan] weaves a silver thread through the lining that highlights one’s professional experience, goals, aspirations, and interests enabling the reader to see clearly the winning attributes of an individual.”
“I utilized Susan to facilitate a group roundtable discussion for business professionals who were looking to distinguish themselves from the competition. Susan…facilitated a thoughtful and highly engaging session. Guests walked away with valuable new perspective to help propel their businesses and careers. Attendees are still talking about it many months later.”
“Susan is awesome, simply awesome. I hired her on the recommendation of a mutual business associate and was impressed from the start. She is bright, articulate, and knows how to describe me and what I do better than I do.”
“Susan is simply extraordinary. To write about someone, or about something that someone cares about deeply, it needs to be more than just precision with language. There needs to be a genuine curiosity and a desire to tell someone’s story in a way that is both succinct and captivating, which is how I would describe Susan’s writing.”